How We Grow: Part 3

Image This is perhaps the area in which I am most critical of rugby league. The game is no oil painting when it comes to branding, design and fashion. Club logos fall into two main categories: dated or tacky. Some fall into both. There have been some efforts to address this at the behest of

How We Grow: Part 2

Part 2 of How We Grow grapples with the problems the British media landscape presents rugby league with, and how it could look to counter them. Read part one here. ‘Mainstream’ Media There has been an overreliance on the ‘mainstream’ media in rugby league to get the game’s stories out into the public domain. Journalism

How We Grow: Part 1

If you missed the introduction to How We Grow, you can find it here. Identifying The Market Before the sport can do anything, it needs to decide who it wants to pitch rugby league to. This should, naturally, be young(er) people: Millennials (those born between between roughly 1980 and 1997) and Generation Z, or ‘Zoomers’

How We Grow: Introduction

First, my apologies, both for this article series being far too long in the making and for bringing you such a genre of writing in the week before the season starts, when all attention should be on the start of the new season. It was my intention to publish How We Grow weeks ago. After

Rugby League Uncovered: The Fans Fighting Back Against League’s Media Snub

Rugby league has historically struggled for media coverage in Britain. With fewer household names playing the game than ever, the sport continues to fade from wider public consciousness. This poses a direct threat to the success of Rugby League World Cup, which many in the sport suggest has the potential to be the biggest and